Top 6 Custom Watch Builders in the World

Table of Contents

• 1. Billow Time Watch Co., Ltd.
• 2. Bamford Watch Department (UK)
• 3. Artisans de Genève (Switzerland)
• 4. MAD Paris (France)
• 5. UNDONE Watches (Hong Kong)
• 6. Horus Watch Straps & Mods (USA)
• Summary Table

1. Billow Time Watch Co., Ltd.

Overview

Billow Time Watch Co., Ltd. is a leading OEM & ODM watch manufacturer, known for delivering high-quality custom and private label watches. With years of industry experience and precision craftsmanship, the company serves international brands seeking to develop signature timepieces.

Product Capabilities

Billow Time specializes in a wide range of materials and watch types, making it a one-stop solution for fully customized watch production:

• Watch Types: Automatic watches, mechanical watches, stainless steel watches, sports watches, couple watches, jewelry watches, gift watches
• Materials: Stainless steel, titanium, Damascus steel, bronze, carbon fiber, ceramic
• Components: Custom cases, dials, hands, movements, straps, clasps, buckles

Why Choose Billow Time

• Full OEM/ODM service support
• Strong supply chain and in-house parts manufacturing
• Experience with global clients and luxury brands

2. Bamford Watch Department (UK)

Overview

Bamford Watch Department is a pioneer in luxury watch customization, best known for reworking timepieces from Rolex, TAG Heuer, Zenith and more. Based in London, Bamford focuses on design personalization for discerning collectors.

Custom Services

• Dial and hand customization
• Case finishing (PVD, DLC, etc.)
• Personalized engraving and strap selection

Why Choose Bamford

• Exclusive partnerships with major Swiss brands
• Tailor-made luxury and heritage preservation
• Modern British design fused with classic watchmaking

3. Artisans de Genève (Switzerland)

Overview

Located in the heart of Swiss watchmaking, Artisans de Genève is an independent atelier that reinterprets legendary timepieces like the Rolex Daytona through expert craftsmanship and hand-modified components.

Specialization

• Skeletonized and hand-finished movements
• Bespoke dial designs and cases
• Customization without brand affiliation

Why Choose Artisans de Genève

• Unrivaled handcraftsmanship and mechanical artistry
• Each project is a unique collaboration
• Ideal for collectors seeking rare, transformative modifications

4. MAD Paris (France)

Overview

MAD Paris is famous for its bold, disruptive take on luxury watches. Known for ultra-modern redesigns of Rolex, Patek Philippe, and Audemars Piguet, MAD Paris delivers highly personalized, avant-garde aesthetics.

Notable Customizations

• Matte black PVD finishes
• Minimalist dials and futuristic color schemes
• Laser etching and engraving

Why Choose MAD Paris

• Ideal for bold personalities and trendsetters
• Exclusive and celebrity-endorsed models
• Fashion-forward luxury meets high-end watchmaking

5. UNDONE Watches (Hong Kong)

Overview

UNDONE is a custom watch brand empowering individuals to create their own designs online. It’s one of the few companies offering fully customizable watches at affordable prices for both enthusiasts and businesses.

Custom Options

• Online builder for dial, case, hands, and straps
• Custom logo printing and engravings
• Partnerships for private labels and brands

Why Choose UNDONE

• Accessible customization for all budgets
• Fast production timelines
• Perfect for gifting, personal branding, or brand merch

6. Horus Watch Straps & Mods (USA)

Overview

Horus started as a strap innovator and has expanded into custom modding for watches like Rolex, Seiko, and G-Shock. The brand focuses on high-end straps and visual customization.

Services Offered

• Colorful rubber and leather straps
• Watch face mods and bezel upgrades
• Tool-less installation and compatibility

Why Choose Horus

• Great for style-forward upgrades
• Known for innovation in strap materials and finishes
• Strong community and presence among watch mod enthusiasts

Summary Table

Watch Builder	Specialization	Key Features	Best For
Billow Time	OEM/ODM Manufacturing	All components, multiple materials, full service	Watch brands and private label developers
Bamford	Luxury Watch Customization	Official collabs, PVD, engraving	Collectors and Rolex fans
Artisans de Genève	Swiss Haute Horlogerie Mods	Skeletonization, movement art	Luxury connoisseurs and artisanship lovers
MAD Paris	High-Fashion Watch Customization	Minimalist designs, dark finishes	Trendsetters, fashion-conscious buyers
UNDONE	Direct-to-Consumer Custom Builds	Online tool, brand collabs	Consumers and small businesses
Horus	Strap Mods & Visual Upgrades	High-end straps, easy mods	Style-driven users, strap collectors