Navigating the global horology market requires strategic supply chain partnerships. For microbrands, fashion labels, and established timepiece companies, securing a reliable Chinese watch wholesaler is the foundation of hardware success. The manufacturing landscape in Asia has shifted dramatically over the past decade. The industry has moved away from simple, mass-produced quartz novelties toward highly engineered, premium mechanical timepieces that rival Swiss and Japanese counterparts in structural integrity and aesthetic execution.

From our experience at Billow Time watch, identifying the right Chinese watch wholesaler dictates your brand’s market positioning. A substandard supplier will deliver inconsistent finishing, poor water resistance, and high defect rates. Conversely, an elite Chinese watch wholesaler provides access to exotic materials, sophisticated machining, and rigorous quality control protocols. In this comprehensive industry analysis, we detail the top ten suppliers operating today, evaluate their core competencies, and outline the exact criteria you must demand when procuring OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services.
Table of Contents
Summary Table of the Top 10 Suppliers
To assist procurement managers and brand founders in their sourcing strategy, we have compiled a summary of the premier manufacturing partners available. Each Chinese watch wholesaler listed here specializes in distinct segments of the horology market.
| Rank | Chinese Watch Wholesaler | Core Specialization | Target Market Segment |
|---|---|---|---|
| 1 | Billow Time watch Co.,Ltd | High-End Custom OEM/ODM (Titanium, Carbon, Damascus) | Premium Microbrands & Luxury Independent Labels |
| 2 | Shenzhen San Martin Watch Co., Ltd. | Stainless Steel Homage Watches | Enthusiast & Mid-Tier Retail |
| 3 | Guangzhou Skmei Watch Co., Ltd. | Digital and LED Sports Watches | Mass Market & Budget Retail |
| 4 | Shenzhen Pagani Design Watch Co., Ltd. | Automatic Mechanical Homages | E-commerce & Drop-shipping |
| 5 | Naviforce (Guangzhou) Watch Co., Ltd. | Military and Tactical Quartz | Outdoor & Fashion Retail |
| 6 | Shenzhen Megir Watch Co., Ltd. | Chronographs & Silicone Band Designs | Fashion & Lifestyle Brands |
| 7 | Tianjin Seagull Watch Group | In-House Mechanical Movements | Heritage & Movement Sourcing |
| 8 | Shenzhen Curren Watch Co., Ltd. | Budget Fashion Alloy Watches | Low-Cost Wholesale Distribution |
| 9 | Guangzhou Oulm Watch Co., Ltd. | Oversized Dual-Time Zone Novelties | Niche Fashion Markets |
| 10 | Fiyta Precision Technology Co., Ltd. | Aerospace Grade Domestic Brand | High-End Asian Retail |
Detailed Review of the Top 10 Chinese Watch Wholesaler Market Leaders
Selecting a Chinese watch wholesaler requires an understanding of their production ceilings. A factory that excels in injecting plastic digital cases will likely fail when tasked with machining Grade 5 Titanium. Below is our expert analysis of the top ten suppliers in the industry.
1. Billow Time watch Co.,Ltd

Securing the top position on our list is Billow Time watch Co.,Ltd. We are a professional OEM and ODM service provider for watches. Unlike a standard Chinese watch wholesaler that relies on catalog parts, we specialize in high-end metallurgical engineering. Our production lines seamlessly handle 316 and 904 stainless steel, Titanium, Bronze (Cusn8), Damascus steel, forged Carbonfiber, and Ceramic customized watches. We recommend our services for brands that refuse to compromise on material integrity and require bespoke, ground-up engineering.
2. Shenzhen San Martin Watch Co., Ltd.
San Martin has built a formidable reputation as a Chinese watch wholesaler focused heavily on the enthusiast homage market. They are highly regarded for their aggressive quality control regarding bezel action and solid end-link bracelets. While they operate predominantly as their own brand, they do provide wholesale avenues for buyers seeking reliable, heavily constructed 316L stainless steel dive watches.
3. Guangzhou Skmei Watch Co., Ltd.
If your procurement strategy requires millions of units at absolute minimum costs, Skmei is the dominant Chinese watch wholesaler in the digital space. They focus on polycarbonate cases, polyurethane straps, and digital LED modules. From our experience, Skmei is unparalleled in the budget sports watch sector, though their facilities are not optimized for high-end mechanical assembly.
4. Shenzhen Pagani Design Watch Co., Ltd.
Pagani Design is a major player in the global e-commerce sector. As a Chinese watch wholesaler, they focus on providing automatic mechanical watches featuring Seiko NH35 or Miyota movements at highly competitive price points. They are an excellent source for distributors utilizing drop-shipping models or selling on massive global marketplaces.
5. Naviforce (Guangzhou) Watch Co., Ltd.
Naviforce operates as a specialized Chinese watch wholesaler catering to the tactical and military fashion aesthetic. They combine analog quartz movements with digital displays, utilizing heavy alloy cases and thick leather or nylon straps. We recommend Naviforce for fashion distributors targeting the outdoor and casual menswear demographics.
6. Shenzhen Megir Watch Co., Ltd.
Megir focuses heavily on the aesthetic chronograph market. As an established Chinese watch wholesaler, they provide thousands of SKUs featuring multi-dial faces, rose gold plating, and integrated silicone straps. Their strength lies in rapid design turnover, allowing fashion brands to keep up with fast-moving seasonal trends.
7. Tianjin Seagull Watch Group
Seagull is not just a Chinese watch wholesaler; they are one of the largest manufacturers of mechanical watch movements in the world. From the robust ST19 mechanical chronograph to various tourbillon calibers, Seagull provides the internal engines that power countless global brands. Any serious horology brand will eventually interact with their supply chain.
8. Shenzhen Curren Watch Co., Ltd.
Curren dominates the extreme budget sector. This Chinese watch wholesaler utilizes zinc-alloy cases and basic quartz modules to produce highly affordable fashion watches. While these timepieces do not offer long-term durability or water resistance, they are highly effective for promotional giveaways and extreme budget retail environments.
9. Guangzhou Oulm Watch Co., Ltd.
Oulm is a unique Chinese watch wholesaler that focuses entirely on oversized, avant-garde designs. Their watches frequently feature multiple independent quartz movements set within massive, asymmetrical cases. They cater to a very specific niche of the fashion market that demands highly visible, unorthodox accessories.
10. Fiyta Precision Technology Co., Ltd.
Fiyta is a domestic giant within China, famous for providing timepieces to the Chinese space program. While primarily a consumer-facing brand, their manufacturing capabilities set a high benchmark. Engaging with their wholesale or subsidiary manufacturing divisions guarantees access to aerospace-grade precision, though at a significantly higher premium than standard suppliers.
The Billow Time watch Advantage in OEM/ODM Services

When you bypass standard catalog ordering and decide to build a unique timepiece, the capabilities of your Chinese watch wholesaler are tested to their limits. At Billow Time watch Co.,Ltd, we do not simply assemble parts; we engineer timepieces. Our comprehensive suite of services ensures that every micro-tolerance is respected.
- Custom your own brand complete watch: Full A-to-Z service from sketch to final assembly.
- Custom watch case: Expert machining of complex geometric shapes like octagons and cushion cases.
- Custom watch strap/bracelet/band: Integration of high-grade metal, leather, or sustainable materials.
- Custom watch buckle: Brand-matched deployment and pin buckles with precision engraving.
- Custom watch dial: Advanced printing, sunburst finishes, and multi-layered textures.
- Custom watch hands: Unique shapes and high-quality lume application.
Expert Buying Guide: Partnering with a Chinese Watch Wholesaler
Procuring inventory or initiating a manufacturing run with a Chinese watch wholesaler requires strict due diligence. From our experience, brands often fail because they select suppliers based solely on the lowest unit cost. We recommend implementing the following procurement strategies.
First, verify the metallurgical capabilities of the Chinese watch wholesaler. If you specify 316L stainless steel, the factory must be able to provide material composition certificates. Counterfeit alloys will corrode rapidly upon exposure to human sweat or saltwater. At Billow Time watch, we routinely work with exotic materials like Damascus steel and Bronze (Cusn8), which require specific inert gas environments during machining to prevent oxidation.
Second, audit their water resistance testing protocols. A reliable Chinese watch wholesaler must utilize both dry and wet pressure testing machines. If you are ordering a 200m dive watch, the factory must test the batch at 25 ATM to ensure safety margins. We recommend requesting video documentation of the quality control process during the pilot run.
Third, establish clear Minimum Order Quantities (MOQs). A high-end Chinese watch wholesaler will typically require an MOQ of 300 to 500 pieces for a custom stainless steel case, as the CNC setup costs are substantial. Be wary of suppliers offering extremely low MOQs for custom cases, as they are likely utilizing cheap alloy molds rather than machining solid steel blocks.
Frequently Asked Questions (FAQs)
What is the difference between OEM and ODM when working with a Chinese watch wholesaler?
OEM (Original Equipment Manufacturer) means the Chinese watch wholesaler produces the watch exactly to your proprietary design and engineering specifications. ODM (Original Design Manufacturer) means the wholesaler provides an existing design from their catalog, and simply applies your brand’s logo to the dial and caseback.
Why should I choose 904L steel over 316L steel?
From our experience, while 316L is the industry standard for surgical-grade steel, 904L contains higher amounts of chromium, molybdenum, and nickel. This makes 904L exceptionally resistant to harsh corrosives like warm seawater. Working with 904L requires specialized tooling, which only a premier Chinese watch wholesaler like Billow Time watch can effectively manage.
How long does it take for a Chinese watch wholesaler to develop a custom prototype?
We recommend planning for a 45 to 60-day development cycle for a fully custom prototype. This allows time for CAD approval, mold creation, CNC machining of the case, dial texturing, and final assembly. Rushing this phase inevitably leads to aesthetic or structural errors.
Can a Chinese watch wholesaler source Swiss movements?
Yes. A reputable Chinese watch wholesaler maintains supply chain access to major movement manufacturers globally. At Billow Time watch, we regularly integrate Swiss movements (Sellita, ETA), Japanese movements (Miyota, Seiko), and high-end Chinese movements based on the exact specifications and pricing strategy of our clients.
References
- Federation of the Swiss Watch Industry (FH) – Global horology material standards and metallurgical definitions. View FH Standards
- International Organization for Standardization (ISO) – Water-resistant watches (ISO 22810:2010) and Divers’ watches (ISO 6425:2018). View ISO Documentation
