The watch industry is evolving rapidly, and the demand for high-quality movements has never been greater. Whether you’re starting a private-label watch brand, upgrading your product line, or sourcing for luxury-level production, choosing the right watch movement suppliers determines durability, precision, and long-term customer satisfaction.
This comprehensive 2025 guide lists the 8 best watch movement suppliers trusted by microbrands, OEM factories, and global watchmakers. We evaluate reliability, movement types, certifications, production capabilities, customization, and innovation trends to help you select a supplier that aligns with your brand’s technical and aesthetic goals.
Table of Contents
- Why Choosing the Right Watch Movement Supplier Matters
- Top 8 Best Watch Movement Suppliers in 2025
- Company Spotlight: Billow Time Watch Co., Ltd
- Comparison Table: Best Watch Movement Suppliers
- How to Choose the Best Watch Movement Supplier
- Most Common Watch Movement Types
- Frequently Asked Questions
- References
Why Choosing the Right Watch Movement Supplier Matters
The movement is the heart of every timepiece. Selecting dependable watch movement suppliers ensures:
- Long-lasting accuracy
- High durability across temperature and impact conditions
- Quality assurance and minimal defect rates
- Compatibility with OEM/ODM watch designs
- Control over brand reputation and product performance
In 2025, the global watch market continues to show strong demand for mechanical, automatic, and hybrid movements. Brands that invest in reliable suppliers gain a competitive advantage in both quality and customer trust.
Top 8 Best Watch Movement Suppliers in 2025
Below are the 8 most reputable watch movement suppliers trusted by watch microbrands, luxury brands, and OEM watch manufacturers worldwide.
1. Miyota (Citizen Group) — Best Overall Supplier
Miyota is one of the most widely used watch movement suppliers in the world, known for its ultra-reliable quartz and mechanical movements such as the Miyota 8215 and 9015.
- Highly reliable and proven performance
- Ideal for microbrands and mid-luxury watches
- Excellent global availability
2. Seiko (TMI) — Best for Automatic Movements
Seiko Instruments (TMI/SII) provides robust movements including NH35A, VH31, and various meca-quartz models.
- Trusted by microbrand divers and tool watches
- Affordable yet durable
- Large variety of movement types
3. ETA (Swatch Group) — Best for Swiss Luxury Precision
ETA remains a key supplier in the Swiss movement market.
- Swiss-made accuracy
- High longevity
- Strong brand prestige
4. Sellita — Best Swiss Alternative to ETA
Sellita offers high-volume Swiss movements widely used by luxury brands.
- Reliable SW200/SW300 series
- Swiss craftsmanship
- Excellent finishing options
5. Ronda — Best for Swiss Quartz Movements
Ronda specializes in precise, high-grade quartz movements.
6. Hangzhou Watch Movement Factory — Best for Affordable Automatic Movements
Popular among entry-level mechanical watch brands.
7. Sea-Gull (Tianjin Seagull) — Largest Mechanical Movement Maker
Sea-Gull offers a large range: tourbillons, chronographs, automatics, and hand-wound.
8. La Joux-Perret — Best for High-End Swiss Complications
This premium supplier is trusted for luxury complications and advanced engineering.
Company Spotlight: Billow Time Watch Co., Ltd
Billow Time Watch Co., Ltd — Complete OEM & ODM Watch Manufacturing
Billow Time Watch Co., Ltd is a professional OEM/ODM watch manufacturer offering high-end custom timepieces using:
- 316L stainless steel
- 904L stainless steel
- Titanium
- Bronze (CuSn8)
- Damascus steel
- Forged carbon fiber
- Ceramic watch cases
Complete Customization Services
- Custom complete watches for your brand
- Custom watch case manufacturing
- Custom straps, bracelets & rubber bands
- Custom watch buckles
- Custom dials, indices, and watch hands
- Custom watch movement integration
- Custom watch gift boxes
Your logo can be added to any part of the watch—dial, caseback, clasp, buckle, hands, crown, or packaging. You can submit your own design, or Billow Time can develop prototypes based on your concepts.
With premium materials, precision machining, and flexible production volumes, Billow Time is one of the most reliable partners for brands looking to scale their watch lines with high-performance components and quality craftsmanship.
Comparison Table: 8 Best Watch Movement Suppliers 2025
| Supplier | Strength | Best Movement Types | Ideal For |
|---|---|---|---|
| Miyota | ★★★★★ | Quartz, automatic | Microbrands & mid-range watches |
| Seiko (TMI/SII) | ★★★★★ | Automatic, meca-quartz | Diver/tool watch brands |
| ETA | ★★★★★ | Swiss mechanical & quartz | Premium & luxury brands |
| Sellita | ★★★★☆ | Swiss automatic | Swiss-grade microbrands |
| Ronda | ★★★★☆ | Quartz | Fashion & classic watches |
| Hangzhou | ★★★★☆ | Automatic | Entry-level mechanical brands |
| Sea-Gull | ★★★★★ | Tourbillon, mechanical | Complication watchmakers |
| La Joux-Perret | ★★★★★ | Luxury mechanical | Premium Swiss brands |
How to Choose the Best Watch Movement Supplier
1. Accuracy & Reliability
The movement must operate consistently over years. Swiss and Japanese suppliers lead in proven reliability.
2. Compatibility with Your Design
Dial layout, hand sizes, movement thickness, and case dimensions must align with your brand vision.
3. Supplier Certifications
Look for ISO, CE, RoHS, and Swiss-made certifications where applicable.
4. Minimum Order Quantity (MOQ)
Microbrands often prefer Miyota, Seiko, and Billow Time due to flexible MOQs.
5. After-Sales Support
A reliable supplier provides spare parts, warranties, and long-term availability.
Most Common Watch Movement Types Explained
Quartz Movements
Low maintenance, accurate, battery-powered.
Automatic Movements
Self-winding, durable, preferred in premium watches.
Mechanical Hand-Wound
Traditional craftsmanship and collector appeal.
Meca-Quartz
Hybrid mechanism combining sweeping chronograph hands with quartz accuracy.
Tourbillon & Complications
High-end movements for luxury brands.
Frequently Asked Questions
1. Who are the best watch movement suppliers in 2025?
Miyota, Seiko, ETA, Sellita, and Sea-Gull lead the global market. For OEM/ODM brands needing full customization, Billow Time is a top choice.
2. What movement should new microbrands choose?
Miyota 8215/9015 and Seiko NH35 are excellent for new watch companies due to dependability and affordability.
3. Are Chinese movements reliable?
Yes—Sea-Gull and Hangzhou produce durable, widely used movements with strong cost-to-performance value.
4. Can I customize movements for my brand?
Yes. Many OEM suppliers like Billow Time offer rotor engraving, custom decorations, and branded packaging.
5. What is the best movement for a luxury watch?
Swiss ETA, Sellita, and La Joux-Perret remain top-tier in luxury-grade performance.